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HOW TO MEASURE YOUR DIGITAL MARKETING ROI?

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Whether you own a small local business or a Fortune 500 listed company, Digital Marketing is the name of the game right now when it comes to growing a business exponentially. A large number of businesses have begun investing in digital marketing activities over the last decade or so. Amid all the enthusiasm, there’s a big question mark on the productivity of these digital marketing campaigns pertaining to the lack of knowledge about how to gauge the effectiveness of digital campaigns. This blog will throw light on how to measure your digital marketing ROI and figure out whether the time, money and efforts you are putting into your brand’s digital marketing are actually contributing to your company’s bottom line. So let’s begin… DIGITAL MARKETING ROI First, let’s understand what Digital Marketing ROI actually is. In simple terms, Digital Marketing ROI is the measure of profit/loss generated on digital marketing campaigns based on the amount of money invested; i.e., whether it has been y...
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SMEs SHOULD NOT INVEST IN DIGITAL MARKETING

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SME s  SHOULD NOT INVEST IN DIGITAL MARKETING Digital Marketing is the present and future of the marketing & advertising industry. In this day and age wherein more & more businesses are shifting to the digital space, the immense importance and significant benefits of digital marketing have been noticeable. Speaking of SMEs, when it comes to investing in digital marketing, they are always of a sceptical mind. Even if they decide to opt for digital marketing, they are confused regarding whether to invest in  social media marketing, paid advertising or organic advertising (SEO). WHAT IS DIGITAL MARKETING? For those unaware, Digital Marketing is a modern way of marketing your products or services over different websites or digital platforms such as Google, Facebook. Instagram, LinkedIn, YouTube, etc. WHY OPT FOR DIGITAL MARKETING? Cost-effective way of advertising in comparison to the traditional channels Gain brand recognition Target your potential customers directly Reac...
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DOES IT MAKE SENSE FOR BRANDS TO LEVERAGE SOCIAL MEDIA MARKETING POST 2020?

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  The year ‘2020’ has taught us the importance of Digital Marketing, and how it can help to significantly grow any business without engaging in offline marketing. Out of all the forms of Digital Marketing, the principal form is Social Media Marketing. It involves businesses creating their pages on different social media platforms like Facebook, Instagram, YouTube, Twitter, LinkedIn, etc and then start marketing and/or selling their products/services through them. For the uninitiated, social media is a powerhouse when it comes to propelling business growth. In fact, over the years, the usage and number of people using social media platforms have increased in a big way. WHY IS IT IMPORTANT TO HAVE A SOCIAL MEDIA PRESENCE FOR YOUR BUSINESS? Generation Y and Z (the current young generations) are the most active users on social media People have the tendency to check the social media presence and stature of the business on various platforms when they come across any new company Users ge...
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CLIENTS! SHARE YOUR DIGITAL MARKETING BUDGET WITH AGENCY

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  Hi! One of my roles at Paarami includes business development. As part of this, I happen to meet many clients and pitch our  digital marketing services  to them. Digital marketing is picking up in India. Though in a nascent phase, businessmen have started realizing its benefits over traditional marketing. Clients listen to us attentively, get convinced that yes digital marketing would work for them and there comes the real hiccup! After initial talks, we ask them for their  digital marketing budget . And clients get so awkward by this question as if we have asked a lady for her age. Clients often find it embarrassing when asked for the budget when that is never the intention. But my meeting last week with the brand manager of a Tours and travels company was a pleasant surprise. Even before the discussion started, while giving the requirement brief she upfront shared the budget assigned for the marketing and the maximum spend that the company will allow spending on t...
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CRAFT A USP FOR YOUR BUSINESS

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  Why a customer should chose you over competitor? Uncover your business USP in 45 minutes! WHAT IS USP? USP is the abbreviation for  “Unique Selling Proposition”  Simply stating, it’s your specialty factor, the reason why a customer chooses you over your competitor. It may be consciously built into your product/service offering or may be discovered through analysis of your existing client base, processes and business market. WHY IS AN USP IMPORTANT? Adopting a great  USP for your business;  your business can establish an identity which is unique from your competitors. Easy and unique differentiation not only helps customers choose better but it helps internal alignment and processes as well. HOW CAN I DISCOVER THE USP? Our marketing experts help you decipher your  services and processes . Thorough analysis of your target segment, industry and competitors can help us gauge your organization’s USP. A Query based session of 30 – 45 mins is required to uncover...
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Location: Mulund, Mulund West, Mumbai, Maharashtra 400080, India
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